Inital Idea for a Promotional Advert

In discovering that less is more analysing exisiting Promotional Advertisments I produced a rough initial idea outlining the image and text i want to include in my final advert.

I like the use of diagonal lines in the composition of my chosen image that was photographed by me on a tripod on location of one of our shoots for the music video. the wide angle lens used give some distortion the the perspective of the image giving an uneasy story within the imge. The strong line on the right hand edge of the bed leads the eye deeper into the image, drawing your eyes to the girl in the background lying in the bed. the line where the wall meets the ceiling also creates intrest to the composition. This line is diagonal which helps the break up all the other straight lines in the image. the cannted effect that this line creates adds to the uneasy nature of this image and might further influence the taget audeince to look further into the story by buying the digipack.

The font I used fits in with the alternative indie style of the track and the music video. I though of creating a modern, chopped up and slighty rustic look using the solid blocks of balck with the different coloured type faces placed on top of them. I used the 'little is more' concept that i saw in other album adverts. to get the relevent information across simply and without any confusion.