Analysis of Promotional Adverts

In order to promote and market my digipack well I need to produce an advert that is both simple and to the point and effective at grabbing the target audeince's attention. It also has to make the target audience want and buy a hard copy of the album rather than just downloading it off of the interent.






here is an advert for the most recent David Bowie Album, 'best of bowie'. as you can see most of the advert speace is just taken up with a collage of bowie made up of smaller thumbnails of past portraits of him. This immediately grabs your attention with the amount of detail which draws you in. I ended up thinking that if the artwork on this advert is that well thought out and creative that the album artwork must be worth having in my collection and the order of the tracks on the CD must we well thought out as well, which would further temp me to buy a hard copy of the album rather than just downloading a few of the tracks off of the internet.

Information in terms of writing is very simple and to the point on this advert. The title of the album and information that it is 'out now' is all that is given. I think this a good example of of little is more. The fact that there is a DVD as well is also a good idea to include if Bowie fans decide to download the album off of the internet there is still a dvd which would be even more tempting as it would fulfill our visual needs which in my opinion are just as, if not more important that out audiable needs.