Update to Digipack design

after creating my final advertisment for Who's the Enemy i decided to change my Digipack design to fit the same theme and idea as the ad, This is so that people associate the single with the advertisment and make that visual link between the two. Therefore the audience are going to recognise the single and be more sure that it is the right item they are buying. I think people feel more reassured and comfortable when thet can make a visual connection to something.


Here is the rear cover of the single: (click image to see correctly)

As you can see it still needs work in design and other elememts such a copyright notices, price and barcodes ect. I will also probably update the style once again to make it fit in more with the rest of the digipack design.

Here is the single front cover (right hand square) and the inside cover (left) (click image to see correctly)

I created this buy using a template i created in Adobe Indesign which allowed me to created a layout that is to scale. I then imported the template into photoshop which allowed me to start on the design elements. As i said above i wanted to go on the same theme as the Advertisment so people could relate the digipack to the advert and intstantly recognise the two and make a connection. For the front cover of the digipack i firstly dragged in the image, scaled it down to size and then cropped the lower half off so i still had a clear space to put the band logo and name of the album. I used different layers in photoshop to make it easy to move the text around and to resize and reposition the images and text. On the front cover I cut the boy out and made him a seperate layer. this allowed me to keep him in colour, while turning the background into black and white. This is what i did for the Advertisment and it creates a sense of sperateion, isolation and dissconection from the girl in the background. For the digipack ocver however I wanted to make a slight variation from the Advert so I took away the blue channel in the RGB channels layer to produce a yellow cast that will stand out against other albums and digipacks in store. I also included a black boarder around the front cover of the digipack to create a neat finish. I also think the inclusion of black against the yellow really makes a bold combination that is an essential element to help make products stand out. I produced the black boarder by going into the blending mode of the layer I was working on (the front cover image) and dropping down to the 'stroke' tab (which means boarders in Photoshop). I then selected the boarder to be on the inside of the edge. If the boarder was set to outside the edge we wouldnt see it because it wouldn't be in the set frame size. I then selected the boarder to be black and a depth of around 7 pixels to create the thick, bold finish. I will also include 'Includes bonus music video' on the front cover because the advertisment clearly stats that there is going to be a music video included in the digipack. for the inside page i did not include a boarder as it needs to fill the whole of the inside sleeve with colour. The type face I used for the inside cover was a preset one called 'impact'. I positioned the larger yellow text at the bottom so our eyes scroll down the image first, so we don't miss the detail. the text is also yellow that stands out and grabs our attention from the contrasting dark area behind it. the text of the tracks on the single are placed mirrored to the single title just to add an element of composition and contrast within the square frame.

I will probably end up creating a different abd updated frame set which includes the front cover, inside cover, double CD tray (which fits both the single and the bonus muisc video), and exterior rear cover so I can see the whole design in context.