Introduction

Are aim this year is to create a "Promo Pack" for a music video, including the music video itself, a digipack and an advert in the form of a poster.

After listening to a range of songs from different genres and backgrounds we decided to go for "Who's the enemy" by an indie alternative band called "Feeder"

My Team created a pitch to the record lable of the band Feeder putting across our ideas and figures that we though were suitable and capable requirements to make a music video for their new song 'Who's the Enemy'.

here is a URL to the video of the pitch, hosted by Google Docs:

https://docs.google.com/leaf?id=0B5WUAYNvqSRQZDgzNmRmOWQtMDRkNy00ZTBiLWIwZWMtMDk4MDNiYWE0M2Ni&hl=en

• Target Audience:

According to the NRS, and other sources associated to Feeder, the most popular music magazine Feeder appears in is Kerrang!
The demographic table for readership estimates published by the NRS states that the largest portion of the reader base are 15 to 44 year olds, with 1.5% of the UK population between this age, read the magazine Kerrang.

• Genre

According to Feeder’s detailed MySpace Music page, Feeder’s genre is indie. However, the band also encompasses elements of other music genres in their music. An example of this is Buck Rogers, which was a pop-inspired song, and reached #5 in the singles chart. Other genres which Feeder have borrowed from include post-grunge and power-pop.

Videos from Rock and Indie bands typically tend to focus on either the lead singer specifically, with short cuts to the other band members, or on the band as a whole. This can be seen in videos such as Feeder’s ‘Feeling A Moment’, Jimmy Eat World’s ‘Always Be’ and 3 Doors Down’s ‘It’s Not My Time’. A lot of the time, These songs will also have narratives in the video. For the 3 Doors Down video, we see a man run to save a woman before she crashes. The costumes are generally black and white, to convey dark tones, but may liven up depending on the tone of the music.

• Recored Sales

Feeder’s past albums have been very successful, despite the band’s inert presence in mainstream music. Despite being an indie band, they have 3 platinum albums, 2 Gold albums and one silver, With 5 studio albums charting in the Top 10, and another Compilation album that reached #2 on the charts with 500,000+ sales. Their Singles however, did not bode so well, and have only had 3 top ten singles.

The Three singles which charted in the Top 10 are Buck Rogers, a pop inspired track, Just The Way I’m Feeling and Tumble and Fall. The latter two are slower, melodic songs (reflected by the B-sides from the singles). Who’s The Enemy is quite different from these three, as well as the other released singles which did not make the Top 10. By creating a music video for this song, it would show the public that the band has changed and adapted.

Table from Wikipedia to show record sale statistics and chart positions of the band feeder: (click image to enlarge)

• Feeder In Japan

Traditionally Western bands do not perform well in terms of sales in Japan. Feeder however, are an exception to this trend. Due to Taka Hirose, the band’s bass guitarist, the band appeal strongly to a Japanese market, and therefore Feeder’s tours, albums and singles sell exceptionally well in Japan (for a western band). Also, a rare comparison is made among Feeder fans in Japan to Dragon Ash (ドラゴンアッシュ), who started with Punk and moved onto Rock, incorporating elements of other genres into their music.

Dragon Ash, while not famous in the West are an icon in Japan (and a lot of Asia). Considering the Japanese affection for Dragon Ash, a western band being compared to a native Japanese band is almost unheard of, and as such gives Feeder a good segment of a huge music market. Japan is also the second largest music industry in the world.